Back in 2012, before the opening of COLONY Studios, the first vision was to create a space dedicated to the photographic phenomena. One that would be particularly focused on the discussion to find and understand the ways we, as photographers, shape our media.
The idea was great, but it wasn't the right time to do it. We first needed to increase our network of contacts and become known within the industry; so we created a product called COLONY Studios Brooklyn.
After 4 years operating as a production studio, we are now talking to the industry, and our voice is COLONY Incubator.
Services provided for the photo industry in New York City can often be systematic and non-diversified. 90% of these services are focused on profit and cater only to when photographers are in the "action of shooting". Shooting photographs however, only takes up about 20% of the working time for most photographers. These businesses, not surprisingly, are photo studios and equipment rental companies.
We believe that photographers are more than just people with cameras. Diversity and creativity need time and space to rise, when these new ideas emerge, they contribute to the overall industry. This intersection of new aesthetics, new problems, and new styles from a wide variety of artists is where COLONY Incubator lives. A community where relevant initiatives are created for the development of the Arts. That is our mission.
The Incubator is not only a space to shoot, but to discuss, collaborate, research, party and get a better understanding on how to effectively communicate ideas.
A team led by creative director Giovanni Cervantes is immersed in discovering new ideas from fresh unestablished artists from around the world, and providing them not only a working space and equipment resources on the project bases, but also by helping them create new meaningful initiatives based on their work.
If you would like to get in touch with us. Please send us an email to:
As part of the Incubator project we initiated a series of discussions with different field experts, aiming to expand our specialized network and -most importantly- to open an ongoing medium of analysis towards a wider understanding of the different subjects and ideas that we develop through the Incubator project.